5 Artificial Intelligence Trends in Marketing 2020
While Artificial Intelligence is starting to become commonplace across business functions (Chaffey, 2019) , below are 5 of the AI trends which are believed to impact in the marketing domain in the coming decade. Conversational search: AI technologies will boost Machine Learning (ML) capabilities associated with Voice search (Balkhi, 2018) and Natural Language Processing (NLP) which will eventually lead to the new era of conversational marketing. Brands like Air Canada are already using NLP technologies like Persado to boost customer engagement (Chaffey, 2020) Content Marketing: With advancements in NLP, there is great interest in adopting Natural Language Generation (NLG) as well for the automation of content marketing. NLG solutions like Quill, Wordsmith are already being used by some companies, while others like Amazon are developing their own NLG systems like Polly and Washington Post’s Heliograf which are customized to their specific organizational needs. (Marr, 2019) .
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