Analysis of Google Analytics for MJ-Digital Blog
Below is the analysis of the
website traffic accumulated over 6 weeks for my blog MJ-Digital using Google
Analytics.
Audience Overview:
The above report shows the audience metrics
for the blog, in terms of
Due to the short term duration the site was
live, it will be very hard to judge the quality of site performance. One way to
do is to compare with industry benchmarks especially for bounce rate (Neely, 2019) and average session duration.
Acquisition Overview:
The above report shows which channels brought
traffic to the website. Since the blog was promoted through personal networks,
the majority of the traffic came through Social (Facebook, LinkedIn, Blogger)
and Direct (directly through URL). Organic search was expectedly non-existent
as there was no active on-page optimization done given the time limitation.
Behaviour Overview:
The behaviour report shows, the total page views,
average time on a page, bounce rate and exit rate of the pages. It also shows
the page-wise traffic in absolute and in the percentage of the total traffic. The
homepage is most likely the most visited page, which is the same in this case
itself. As for other pages, the older posts seem to have more page views compared
to the newer posts.
Audiences Drilldown:
Below are the reports of audiences for the
blog split by device and location.
Audiences by Device |
Audiences by Location |
Google Analytics offers various other statistics
to further know about the users and their behaviour, so that we can better
optimize the site in terms of design, content etc.
References:
Neely, P. (2019) Digital Marketing
Benchmarks Cheat Sheet for 2019 | Blog | Whatagraph. Available at: https://whatagraph.com/blog/articles/digital-marketing-benchmarks-2019
(Accessed: 23 February 2020).
I do realise that it's too late for me to comment, but this blog post it the one that is most insightful and helpful to us, so far.
ReplyDeleteyeahhhhh, the only blog i took time and effort to search for from moodle and read it all...
DeleteThanks Guys! 🙏😊
Delete